Easy Rider: Students Vie with Viral Videos

Monday, June 04, 2007

Given the chance and $1,200, would you be able to come up with a two to five minute long viral video that promotes the Harley-Davidson brand and lifestyle to our generation? That’s the challenge that awaited students this quarter when the Film & Media Studies Dept. partnered with Harley-Davidson for the FLMST 118 workshop in viral video-making.

Ten videos were made and each short offers something different for the viewer. “The New Breed” goes for a hip, contemporary espionage feel a la “Alias.” “Kid’s Play” presents endearing puppy love at the playground. “Expedition Harley: Tracking the Beast” deals with a safari hunt for the elusive Harley beast. “Harleys in tha Hood” is mini-documentary on urban hog riders from Los Angeles. However, the most viral among the group are “Invisible Harleys: A Mario Kart Parody,” “Biker Babes” and “Ode to the Money Shot.” These three videos stick out and beg for repeated viewing. Michael Figge and Jess Riegel’s “Invisible Harleys” uses some creative animation techniques in order to replicate the absurd nature of the classic Super Nintendo game. Laura Jean Bransky’s “Biker Babes” defies any means of conventional explanation with its bikini-clad babes, dancing robots and leapfrogging snorkelers. Jordan Harris and Matt Freund’s “Ode” pulls off a one-man show suggestive of recent Eddie Murphy films.

Go to the film & media studies website and vote for your favorite. With your help, one of these films will have a chance of winning $5,000 from Harley-Davidson and possible development as online content for the company.

Posted by Batalla at 7:26 PM  


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